#Tweetadder alternatives software
Recent digital marketing software statistics reveal that the ad revenue of podcasts amounted to $1.4 billion in 2021-representing a 72% year-over-year growth-and is set to exceed $2 billion this year, ultimately reaching more than $4 billion by 2024. Podcasts are popular channels for marketing. Integration of Podcasts with Social Media Marketing After all, podcasts are viable tools for promotion. This should put the new Spaces on the radar of marketers. Twitter’s entry into the podcast space puts the network in competition with Spotify and Apple Podcasts, and it has a bit of an advantage since a lot of users share podcasts on social media.
Twitter’s ability to curate shows would likely improve over time as its analytics engine receives more user data to process. Offering podcasts to users will be a challenge, given that there are currently over 2.4 million podcasts carrying more than 69.29 million episodes, and this is only for those available on Apple Podcasts. Users can give a “thumbs up” or a “thumbs down” to shows displayed to help the algorithm provide content that is best suited to their interests. Besides recorded shows, the redesigned Spaces will also offer live programs so as to not alienate those who have been using the voice communication feature. And so, the social network thought of banking on this since it already has Spaces. As it turns out, 45% of United States Twitter users tune in to podcasts monthly. The push toward podcasts is backed by research. Twitter rolls out the new Spaces tab starting today globally to select English-speaking communities.
The audio shows are accessed on the Spaces tab within which a variety of stations, sorted according to themes and topics, are hosted. This enables users to listen to various shows, served by the platform based on one’s preferences. Twitter is expanding Spaces-the network’s voice communication functionality-to integrate with podcasts. A Twitter podcast platform might seem odd but it’s what’s coming next for the social media platform.
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